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When Is the Right Time to Redesign?
If you run a website, chances are you often wonder whether it is the
right time to do a total redesign of the layout of your website.
Here are some points to consider:
Are you thinking of a redesign just for the sake of it? If you
answered yes to that question, it is not yet the right time to do a
redesign. Remember, a design serves a specific purpose. If you are
not sure whether to do an overhaul of your site, keep in mind that
your current design might have a specific purpose that you might not
know about. You will lose that function if you do a redesign.
On the other hand, if your website has had the same website design
since 1990, perhaps it is high time to do a redesign. The last thing
you would ever want to happen to your site is when visitors leave
your site without taking a look at your content just because the
design is old fashioned. If this is your case, here are some points
to ponder before doing a redesign.
Redesigning your website is like performing plastic surgery on it.
Your website loses its current identity (for the better or worse)
and your regular visitors might not recognize your new design at
first glance. You risk losing them just because they thought they
landed on the wrong page. Hence, it is very important that you
retain a characteristic feature from your old layout. Perhaps it is
the logo of your site; perhaps it is the same text style for the
title for your site.
To play it safe, put a poll on your site to let your visitors do the
talking. If they think it is necessary for the website to have a
fresh look, give it to them!
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