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The Key to Better Websites [A] Navigation
Introduction
Importance of the latter:
One of the primary implications of a well-organized
good website is to keep your visitors in the website. A website is
definitely created for a purpose, unless intended for personal use,
which is the minority. For example, a portfolio website would want
to be visited and its content viewed. For companies and internet
businesses, your website certainly aims to provide product
information, to make sales, or somewhat similar. However, most
individuals undoubtedly prefer visually captivating designs, so on
and so forth. It is undeniable that this causes no harm, but one
must put himself/herself in other people’s shoes, as to understand
how a visitor to the website might think, do and react.
Navigation
As I said, a web designer has to learn how to think
the way your visitors think.
Situation A: Website with good navigation (2-3
hyperlinks to target page), well planned in terms of placement, and
design.
Situation B: Website with poor navigation (takes
forever for the visitor to reach his/her target page), hard-to-read
navigation fonts and poor placement of the navigation buttons/bar.
In Situation A, a visitor will always want to be able
to access his/her target page. For example, the individual comes
across your website, and is interested in the product sold, but
wants to find more information. He/she finds the navigation with no
trouble, and enters the particular product information page.
As for Situation B, a visitor stumbles into the
website, and would also like to find out more information about the
product. Unfortunately, due to bad placement and fanciful
font-types, the visitor takes forever, or even fails to find the
navigation bar.
Even when
he/she does so, links to the product information are nowhere to be
found, (example: home > about > products > product image > etc… [A
few more clicks] > product information).
Analysis: In both situations, wouldn’t a website with
characteristics similar to the Situation A be more rewarding ergo
better?
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