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The Importance of a
Good Design
Your website is the hub of your online business; it is the virtual
representation of your company whether your company exists
physically or not. When you are doing business online, people cannot
see you physically like how they could if they were dealing with an
offline company. Hence, people do judge you by your covers. This is
where a good design comes in.
Imagine if you are running an offline company. Would you allow your
salespersons to be dressed in shabby or casual clothes when they are
dealing with your customers? By making your staff wear
professionally, you are telling your customers that you do care
about quality. This works simply because first impressions matter.
Similarly, the same case is with your website. If your website is
put together shabbily and looks like a 5 minute "quick fix", you are
literally shouting to your visitors that you are not professional
and you do not care for quality.
On the opposite, if you have a totally professional looking website
layout, you are giving your visitors the perception that you have
given meticulous attention to every detail and you care about
professionalism. You are organized, focused and you really mean
business.
On the other hand, you should also have anything related to your
company well designed. From business cards to letterheads to
promotional brochures, every little bit matters. This is because as
you grow your business, these items become the face of your
business. Once again, think of the "salesperson dressed shabbily"
analogy and you will get my point.
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