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Good
Design Practices
Your website is where
your business resides -- it's like the headquarters of an offline
company. Hence, it is important to practice good design principles
to make sure your site reaches out to the maximum number of visitors
and sells to as many people as possible.
Make sure you have clear directions on the navigation of your
website. The navigation menu should be uncluttered and concise so
that visitors know how to navigate around your website without
confusion.
Reduce the number of images on your website. They make your site
load very slowly and more often than not they are very unnecessary.
If you think any image is essential on your site, make sure you
optimize them using image editing programs so that they have a
minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is
too long, you should split it into separate paragraphs so that the
text blocks will not be too big. This is important because a block
of text that is too large will deter visitors from reading your
content.
Make sure your website complies with web standards at www.w3.org and
make sure they are cross-browser compatible. If your website looks
great in Internet Explorer but breaks horribly in Firefox and Opera,
you will lose out on a lot of prospective visitors.
Avoid using scripting languages on your site unless it is absolutely
necessary. Use scripting languages to handle or manipulate data, not
to create visual effects on your website. Heavy scripts will slow
down the loading time of your site and even crash some browsers.
Also, scripts are not supported across all browsers, so some
visitors might miss important information because of that.
Use CSS to style your page content because they save a lot of work
by styling all elements on your website in one go.
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