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5 Ways to Keep Visitors Coming Back
A lot of successful websites depend on returning visitors to account
for a major part of their traffic. Returning visitors are easier to
convert into paying customers because the more often they return to
a site, the more trust they have in that site. The credibility issue
just melts away. Hence, keep your visitors coming back to your site
with the following methods:
1) Start a forum, chat room or shout box
When you start a forum, chat room or shout box, you are providing
your visitors a place to voice their opinions and interact with
their peers -- all of them are visitors of your site. As
conversations build up, a sense of community will also follow and
your visitors will come back to your site almost religiously every
day.
2) Start a web log (blog)
Keep an online journal or more commonly known as a blog, on your
site and keep it updated with latest news about yourself. Human
beings are curious creatures and they will keep their eyes glued to
the monitor if you post fresh news frequently. You will also build
up your credibility as you are proving to them that there is also a
real life person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should
definitely consider adding to your site. They provide a quick way
for visitors to voice their opinions and to get involved in your
website. Be sure to publish polls or surveys that are strongly
relevant to the target market of your website to keep them
interested to find out about the results.
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every
day, and you will be able to gauge how many people will keep
visiting your site if you provide a very interesting or addicting
way of entertainment. You can also hold competitions to award the
high score winner to keep people trying continuously to earn the
prize.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every time
your visitors come back, they will have something to read on your
site. This is the most widely known and most effective method of
attracting returning visitors, but this is also the least carried
out one because of the laziness of webmasters. No one will want to
browse a site that looks the same over ten years, so keep your site
updated with fresh bites!
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